Acorn Web Studio - Melbourne web design and web development

One of the things that has always annoyed me about IT businesses, and some web companies, is their compulsion to give themselves such exaggerated futuristic names. It seems to me to be some nerdy boy compulsion, or an attempt to promote their business through technologically driven hyperbole.

Why can't people just stick to the basics??

What's a call to action?  Do I even need one?

A call to action (CTA) is a proposition that demands action from a site visitor, so it's normally also associated with a hyperlink. A call to action is a demanding statement that provokes passing traffic to either become a  customer or a marketable prospect. And damn right you need one.

I've been watching So you Think You Can Dance.  What I particularly love about it is the way that it is about the passion and commitment of the participants, the unguardedness of their experience, and the fact that the show and its comperes are supportive, rather than being divisive or cruel. It is an antidote to much of what is on TV, particularly of the reality TV variety.

Another reason that I was watching was because several swing dancers I know from here in Melbourne made it through to the second round and I wanted to see them on TV.  Unfortunately I was playing hockey^*** the night they appeared on TV, so I missed them.

Luckily for me I was subscribed to the newsletter for Swing Patrol, the business the dancers belonged to.  They sent me a newsletter that included a link to a Youtube movie that allowed me to see all the relevant bits from the show. Great!  TV on demand.

I was recently shown a website for a wedding photographer in the UK - www.shootinghip.com. It was a pretty good website showing off the photos of a very good photographer. The main website contains a gallery of beautiful images and contains all the worthy information you would expect.

Click on the link to the blog however and you see something else entirely. The blog has a life.