Impress your customers

How we made Kids Avenue's website as beautiful as their stores

An exciting new brand

Kids Avenue is a recently established business selling high-quality, exclusive clothing for children aged 2 to 8. It trades both online and through retail stores in high-end locations.

Director Romano Mistica needed a website to reflect and extend the brand he was creating. The site needed to appeal to a quality-focused audience, and to reflect the central message “Let kids be kids”.

The strategy

We began by talking to Romano about his vision for the business. Romano had extensive knowledge of the children’s clothing industry and a clear sense of Kids Avenue’s position within it.

For instance, Romano had identified the primary potential customers for his business as mothers and grandmothers. From this valuable starting point, we devised a communication strategy for the website.

Designed to impress

We designed a site that instantly communicates the Kids Avenue story. Colours and design elements match the retail store fitouts to give customers a consistent brand experience. Images show children having fun, not stiffly posed.

The Kids Avenue website matches or exceeds the polish and attention to detail of much larger, more established businesses’ sites.

Communicating confidence

Part of our communication strategy was to use the site to build customer confidence. Every product page links to a “Buy with confidence” section that addresses common customer concerns.

A seamless experience

Romano wanted to supplement his retail strategy with an online store. We took an existing shopping cart system and customised it to provide a seamless, frustration-free shopping experience for customers.

Ready to grow

Thanks to Acorn, Kids Avenue has a website that matches the high-end experience of its retail stores, and will grow with the brand as it becomes a household name!