Don't waste your money

How PWK uses their website to communicate with clients

Looking for value

Accountants don’t like to waste money. So when growing Melbourne accounting practice PWK Group wanted a new website, one of their first priorities was getting value for money.

Avoiding false economy

Director Phillip Efthimiou was considering a “build your own website” system commonly used by other accountants. While the initial outlay was small, the business would have been up for a high monthly cost just to keep the website running.

More importantly, using this system would have given PWK Group a website that looked like every other accountant’s website. The system wasn’t built around either customer communication or search engine optimisation.

Getting genuine returns

After considering the drawbacks of the low-cost option, PWK Group decided to spend a bit more upfront. But what they got for their money more than paid for the investment.

They got a custom design by jojoedesigns that functions as a powerful brand for the whole business, from stationery to shopfront signage.

They got a website with a very clear message about their most important points of difference from other accounting firms: their proactive customer focus and their plain-speaking style of communication. Our in-house copywriter helped get this message across in concise, readable language.

Finally, they got a web presence that made the business look bigger than it was at the time – a perception that the business has subsequently grown to match.

And they got all this with minimal ongoing costs.