11
Feb
2008
Google vs Yahoo - an unequal contest
I was reviewing our search engine results the other day when I discovered first hand why Google dominates the search engine market so comprehensively (Google currently holds %62 of the market. The second place holder, Yahoo, holds 13% of the global market). I was testing the search results for the phrase “web designer brunswick”, which we rated highly on in Google. However when I tested the same phrase in Yahoo I found that the results were heavily dominated by websites from New Brunswick in America.
Google is obviously taking notice of the region where I am searching from, and tailoring the results accordingly. Its only natural that an Australian is going to be more interested in Brunswick, Melbourne rather than New Brunswick.
Yahoo isn't applying any regional bias, or perhaps it has a US bias built in. No wonder it is struggling to compete with Google. I think I will going back to using Google exclusively as my search engine of choice. Its a rare day when it doesn't deliver what I want in double quick time.
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