11
Feb
2008
Search engine optimisation on a Sunday
I just read a great article on search engine optimisation in the Sunday Age. It provided a good summary of the topic and a basic overview of typical costs, and the typical rewards.
One thing I didn't know was that the top search listing in a Google or Yahoo search receives 3 ½ more clicks than the second entry. By the time you get to the listings on the second page (11th place or more) the value of appearing in the search must be starting to dwindle alarmingly.
There is also a good description of the bidding process for Google Ad Words that takes place on any given day, particularly over highly sought after key words, as well as a quick discussion of website optimisation. It is this latter area that we are particularly interested in at the moment.
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