Web Design Melbourne | Web Development Melbourne| Melbourne, Fitzroy, Northcote, Collingwood, Carlton, Brunswick

15 Apr

2008

Copywriting for the web

The keys to a typical website's can be reduced to

creating valuable content
converting of visiting readers to customers,
creating high traffic to increase customers.

A vital part of this is making sure that the text content within the site is as good as possible. Getting support in this area from a copywriter guarantees

clear communication
compelling calls to action (converting visitors to customers)
key word optimisation producing higher organic search engine results

We've started working with a very promising new copywriter who is specialising in writing for the web. We can't tell you how exciting this is. We have worked with a number of writers previously, and while they were good none of them really understood the medium of the web. It sounds like a subtle thing, but that lack of understanding often meant that the excellent copy just wasn't quite right for the websites that we were working on.

So we say welcome to Angus Gordon, of Usable Words and we hope to do a lot more work with him in the future.

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