Web Design Melbourne | Web Development Melbourne| Melbourne, Fitzroy, Northcote, Collingwood, Carlton, Brunswick

22 Jun

2008

Do you want hyperbole with that?

One of the things that has always annoyed me about IT businesses, and some web companies, is their compulsion to give themselves such exaggerated futuristic names. It seems to me to be some nerdy boy compulsion, or an attempt to promote their business through technologically driven hyperbole.

Why can't people just stick to the basics??

In my wanderings through the web lately (mostly peering into SEO and my competitors marketing blurb) I keep coming across businesses like

Milkyway Web
Chaos Theory Design
Infinity Studio
Magic Future
Horizon Media

All of these are mock names, corruptions of real businesses. The funny thing is that if I googled them I wouldn't be surprised if most of them existed out there somewhere.

My trouble with these names is that they don't really say anything - or if they do its to promise illusory technologically driven magic - pay us, sit back and stuff will just happen.It says a lot more about the myths of hollywood than it does about reality.

Life isn't like that. The web is just another form of mass media. Web design and development businesses are just another arm of the creative service industries. Business is just business.

It takes hard work and collaboration to create something worthwhile on the web. And is that going to be easier or harder if you are hiring someone who is channelling Buck Rogers rather than, say, Seth Godin?

Less grumbling, more art!

Check out the beautiful image. Its from the Retropolis Transit Authority, a collection of 20's-40's inspired science fiction images printed onto shirts. They are images of the future before the future got in the way. Check them out - and buy a tshirt.

Go back