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Now I'll admit that I'm not in the market for a wedding photographer, but I'll probably never bother to visit the main website again. It provides some practical information but it doesn't have any passion in it - even the galleries don't really engage me.

The blog on the other hand offers a real window into the individual behind the lens. The photographer shows the images that he  loves, not necessarily the same as the ones he gives to his clients, and his expertise and his enthusiasm for his work just shines through. I love the pithy little comments beneath each photo - he's got a great eye and a sense of humor.

In short I like the photographer. I've been entertained. That's why I will think about revisiting the site again in the future, and why I will remember the photographer - even though I'm in no position to become a customer.

And that's the secret to blogging for business. By giving your customers a chance to find out about your true self, and genuinely connect on a personal level you are sidestepping all the normal resistance to traditional advertising. People want to do business with people, not with brands or spin.

Not coincidentally, Hillary Clinton has just come from behind to win the New Hampshire primary. The strategists are reporting that the winning difference was the much replayed TV interview of Hillary nearly breaking down in tears. It was that window into the personal and the real that allowed voters to feel connected to her, and thats what they voted for.

Dad gets a bit emotional...but who can blame him?

No caption required

I'm asked to meet the boys at a pub in Graffham...3 miles north of Middle Earth

Comments

Robert Burress (http://www.shootinghip.com)

Do come back...perhaps the galleries might gain some passion :)

Glad you liked the blog. I'm amazed at the number of other photographers who use it as a tool to say how great their customers were instead of showing a bit more their own soul and leaving the relationship with the client completely out of it. For now, I reckon I'm unique....for how long is another story.

hope you are enjoying the Aussie summer...its cold and wet here...just imagine what I could do with that Australian light .. yum yum

Rob

January 24, 2008, 11:07 am

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