14

Feb

2008

youtube - new media, new opportunities

I've been watching So you Think You Can Dance.  What I particularly love about it is the way that it is about the passion and commitment of the participants, the unguardedness of their experience, and the fact that the show and its comperes are supportive, rather than being divisive or cruel. It is an antidote to much of what is on TV, particularly of the reality TV variety.

Another reason that I was watching was because several swing dancers I know from here in Melbourne made it through to the second round and I wanted to see them on TV.  Unfortunately I was playing hockey*** the night they appeared on TV, so I missed them.

Luckily for me I was subscribed to the newsletter for Swing Patrol, the business the dancers belonged to.  They sent me a newsletter that included a link to a Youtube movie that allowed me to see all the relevant bits from the show. Great!  TV on demand.

Here it is here.

Swing Patrol knows how to use the internet to promote its business. A good thing when most of your customers are under 30.  They use Youtube all the time to promote or support their business.  They post up movies of public events and balls, some pretty amazing performance routines, even practice and training materials.  Do a search on Youtube and you will find 44 Swingpatrol videos. Its an incredibly valuable resource, and a great way to communicate their services. By taking the exposure and materials from their short moment of fame on SYTYCD they created this marketing video

A networking group that I belong to, Nationwide Networking used a youtube video to promote their business.  With its tongue in cheek humour it generated a lot of traffic and exposure for their business, all on a tiny budget.

Using Youtube

The great thing about Youtube is that its free and so easy to use.  Once you are a registered member you can upload your own movies.  These movies can be made with everyday technology like home video cameras, or your mobile phone.

Once you have uploaded the movie into Youtube you can link to the movie, or you can embed it into your own web page.  Youtube provides you with code that looks like this. Simply paste it into your website and it automatically displays the movie within your webpage, just like this post here.

Some ideas for using Youtube in your business

  • Christmas greetings
  • Product announcements
  • Training materials
  • Special events
  • Marketing and promotions
  • Media exposure – if you are lucky enough to appear on TV!

 

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