Launching a new web store

We’ve had fun this week giving birth to our client’s new ‘baby’ –  her fledgling online gifts business
one for you / one for me.

Like most web businesses, we often work with start-ups — a brand new business with an idea, and sometimes little else. That’s a challenge.  But with a client as energetic, passionate, witty and determined as this one, our job is not only easier — it’s great fun and very rewarding.

Whilst we do our part in getting traffic to the site as soon as possible (keyword research, optimised site, AdWords campaign advice) there is a lot more to be done. And this client is a natural at both the online and offline things, that can only be done by the business owner, to start building momentum on the site.

She uses her extensive personal network, writes witty readable blog posts, runs little Facebook competitions, sends targeted emails about specific products and more. She’s going to have a great online business (supported by us her web  partners). And she deserves it.

By the way, we haven’t even met her face to face yet.  But we are looking forward to that next month when she’s in Melbourne for a couple of trade fairs.

Read the full article at the Brunx

Fri, 06/18/2010 - 13:19 — Susan