An increasing number of clients have been approaching the web as a ready grab bag of free images that they can use to improve their websites.
To a degree this is true, but understanding the copyright status of images will help you stay on the right side of the law and avoid embarrassment.
oak tree, annadel state park, ca by Brian M
One of the largest website repositories is Flickr. While at first blush all these images may appear to be free, most are published under very explicit copyright conditions - All Rights Reserved. However a smaller percentage of the library has been published under a creative commons license. These images can be used for free as long as you follow the requirements stipulated, typically by clearly attributing the source of the image.
There are a number of other sites offering free photo-publishing like Flickr. Make sure that they explicitly give permission for use of their photos. If no explicit permission can be found it is safe to say you have no right to appropriate the images.
A number of commercial image libraries now specialise in selling commercial images at very low prices, typically from between US$1 to US$5 per image. Dreamstime and IStockPhoto are two of the best.
Sadly this is still true. It is surprising what quality of photos you can acquire from talented amateurs, but if you look at the stock photos from larger and more expensive libraries like Corbis you can often see the difference in quality - as long as you don't faint at the prices.
Much of the price difference is actually a guarantee of exclusivity. It was a few years ago now, but I remember browsing a marketing and design blog which recounted the story of a US business that used a particular image very prominently in its marketing. Unfortunately a much larger company also bought the rights to the image and used it in a nationwide campaign for a feminine hygiene product. The original company found its brand hopelessly polluted by its larger competitor.
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