our pricing...
A website can be anything your business needs it to be, so at Acorn we don’t sell off-the-shelf, one-size-fits-all “products”.
But we know you’d like to get a sense of how much we charge and the value we deliver. Here are four scenarios showing how we go about finding a solution and pricing a website.
Basic website
Business A, a catering business, gets a custom-designed website with a focused marketing strategy.
Price: $4000
We take Business A through a streamlined web strategy process, helping them work out how they can compete on the web rather than just “putting up a website”. We help them identify who their customers are, where their web traffic will come from, what words people will use to find them in Google, what other businesses they are competing with, and why customers should choose them instead.
Out of this strategic process, we discover that Business A has two kinds of customer – corporate and individual – and that the two have very different needs.
Our expertise in web communication means we can plan and build a website that delivers information targeted to the needs of individual customers and talks to each audience in its own language. We give Business A expert guidance in writing content that engages these audiences and persuades them to pick up the phone.
Business A ends up with a custom-designed site that reflects its brand while appealing to its target audiences.
For around $4000 – the price of a basic local newspaper campaign – they’ve gained a permanent, flexible marketing tool with far greater focus and geographical reach.
Strategy
- form based strategic review
- site map creation
- keyword research and identification
- competitor review
Design
- customised graphic design targeting identified audience
Technology
- CMS Made Simple content management system
- standards compliant code
- contact forms
Content
- web copy coaching and editing
Support
- training documents
- 1 month free support
Advanced website
Business B, a professional consulting firm, gets an information-rich website that builds credibility and authority.
Price: $8000
We take the Business B through an intensive web strategy process, helping them work out what they really need the website to do for their business.
Consulting businesses tend to have niche audiences with very specific needs, so it’s vital that we know everything we can about this audience – what motivates them, what they’ll be looking for when they come to the site, what will help them make a decision in Business B’s favour.
Thanks to our expertise in web communication, we know Business B needs a living website. They need to provide a large amount of constantly updated information without overwhelming visitors; to adapt their message every time they tender for a new project; to build authority in their industry.
Most of all, they need to provide every piece of information that a potential client needs to make a decision, maintaining a logical flow through a large volume of content.
Here’s what we deliver for Business B: a clean, uncluttered design that reassures clients without distractions; a sophisticated content management system that lets them easily publish, edit and update content while keeping it tidy, structured and searchable; and professional upper-level copywriting and content templates that give consistency and polish to every piece of content they publish.
At around $8000 all-inclusive, Business B only needs to win one tender and their website has already paid for itself!
Strategy
- face to face strategic review
- site map creation
- in-depth wireframing of content and screen designs
- keyword research and identification
- competitor review
Design
- customised graphic design targeting identified audience
Technology
- Drupal content management system
- standards compliant code
- contact forms
Content
- high level content writing
- content templates
Support
- training documents
- online training resources
- 1 month free support
Basic e-commerce site
Business C, an established retail business, gets an online store that makes it easy for customers to browse and buy.
Price: $8000
Business C has an existing e-commerce site that’s getting plenty of visitors – the problem is, no-one is buying. The business has even considered getting out of online sales altogether, but nowadays, when customers expect to be able to buy over the web even from traditional retailers, and every competitor seems to be ramping up its web presence, “abandon ship” just isn’t an option.
We take a hard, expert look at Business C’s existing site to find out why it’s not performing. Does the site lose customers even on the home page? Are visitors getting tied up in knots trying to find what they’re looking for? Are there bottlenecks in the buying process that drive customers away by annoying them or destroying their trust? For Business C, the answers are yes, yes and yes!
Using our deep background in web usability and smart technology, we build a site that cleverly addresses all these problems.
We create a clean design that extends the client’s existing brand and relates to its audience. We create an attractive, search-engine-friendly catalogue that makes it easy for customers to find out about Business C’s products. And we create a streamlined, frictionless buying experience that reassures customers at every step.
We even make it possible for Business C to sell more products by incorporating cross-selling opportunities unobstrusively into the buying process.
For around $8000, Business C finally gets an e-commerce site that doesn’t bleed customers. Online shops have one chance to get it right – they simply can’t afford the risk of a bargain-basement solution.
Strategy
- form based strategic review
- online market/product research
- site map creation
- keyword research and identification
- competitor review
- existing site audit
Design
- customised graphic design targeting identified audience
- strategically designed shopping cart
Technology
- Drupal content management system
- ubercart online commerce
- secure encryption certificate
- standards compliant code
- contact forms
Content
- high level content writing
Support
- training documents
- online training resources
- 1 month free support
Advanced e-commerce site
Business D, a new retail brand, gets a flagship online store that integrates with their existing systems.
Price: $15,000
Business D is a new retail clothing business. It needs a website that will help build a recognised high-end brand, supporting a chain of brick-and-mortar stores and enabling online sales.
We take Business D through an intensive web strategy process. The aim is not just to help them meet the objectives they already know about, but to use our expertise to come up with new, clever ideas they haven’t even dreamt of for supporting their business via the web.
One of those ideas is to create a seamless transition between online and physical retail environments. We integrate Business D’s point of sale software with the new online store so that everything – inventory, sales and payment processing – is controlled by a single easy-to-use system. There’s no need to enter data into two separate systems, and staff always know exactly what is in stock.
We design a website that extends and enhances Business D’s brand, and write content that appeals directly to the audiences identified in the strategy process.
The result: Business D gets a website that makes them look like a long-established business and enables them to compete with the “big boys” from Day 1.
At around $15,000, the website is great value compared to the cost of fitting out and staffing a physical store, especially since it provides unlimited scalability and the ability to sell anywhere in the world.
Strategy
- face to face strategic review
- site map creation
- in-depth wireframing of content and screen designs
- keyword research and identification
- competitor review
Design
- customised graphic design targeting identified audience
Technology
- Drupal Content Management System
- Customised theme for POS shop cart system
- integration of content between CMS and shop cart
- standard compliant code
- contact forms
Content
- high level content writing
Support
- training documents
- online training resources
- 1 month free support