The Next Step

Client:The Next Step
Published:March 2008
Features: CMS, News, Newsletter Subscription, Cataloger, E-commerce, Custom Value, Form Builder

The Next Step

One of our favourite sites to date. The Next Step is a consultancy and training group which is interested in helping small and medium businesses step out of those early phases of business infancy, into full blown healthy maturity.  Incorporating a nice simple design and heaps of great functionality, The Next Step website uses integrated shopping carts and registration forms,  and big, bold calls to action to engage with its customers. Another nice little touch is the Javascript animated content areas to free up screen real estate as well as providing that extra bit of dynamics and fun.

Not all of this is eye candy.  This hide and display interaction allows visiting readers to quickly skim a page to gain an overview of its structure and content, and then to drill in on request to read more.  The highlighted content captures their attention, helping them to absorb information in a helpful and painless way.

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