SHQ Boardsports
SHQ Boardsports
Designed by Baseline and implementing a strong use of branding with company colours. This website provides a communityy area for posting classified adverts of second hand sporting equipment and also contains an online shop for SHQ's own pproducts.
The central focus for this website is on market segmentation of its customers, which are devided into Wind, Surf, Skate, SUP, Kite and Snow. The homepage rotates between these segements – each leading through to a specific landing page with relevant content and products.
The home page will also remember which segment a user has previously clicked on and represent it without cycling through the others.
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