JV Marine

Identifying needs: JV Marine is the biggest boat retailer in Victoria. Their existing website made them look like a backyard operation, and didn't provide information to potential customers in a helpful way, so they were losing traffic to competitors' sites. They needed a site that would help customers through a lengthy, research-intensive buying process.

Solutions: Where many sites basically "hand" the user a large catalogue to flick through, the strategy behind the JV Marine site is to mimic the approach of a good salesperson. The site makes it possible for users to quickly work out what kind of boat suits their needs. There is no need to wander through a large and confusing database.

Results: The new website mirrors the prestige and polish of JV's physical stores. Customers call it the best boat website in Victoria, and it has attracted international attention.

See for yourself...

Site: jvmarine.com.au
Features: Standard content management system integrated with Magento shopping cart, product catalogue, wishlist, custom built contact forms.