Advanced e-commerce site
Business D, a new retail brand, gets a flagship online store that integrates with their existing systems.
Overview
Business D is a new retail clothing business. It needs a website that will help build a recognised high-end brand, supporting a chain of brick-and-mortar stores and enabling online sales.
We take Business D through an intensive web strategy process. The aim is not just to help them meet the objectives they already know about, but to use our expertise to come up with new, clever ideas they haven’t even dreamt of for supporting their business via the web.
One of those ideas is to create a seamless transition between online and physical retail environments. We integrate Business D’s point of sale software with the new online store so that everything – inventory, sales and payment processing – is controlled by a single easy-to-use system. There’s no need to enter data into two separate systems, and staff always know exactly what is in stock.
We design a website that extends and enhances Business D’s brand, and write content that appeals directly to the audiences identified in the strategy process.
The result: Business D gets a website that makes them look like a long-established business and enables them to compete with the “big boys” from Day 1.
At around $15,000, the website is great value compared to the cost of fitting out and staffing a physical store, especially since it provides unlimited scalability and the ability to sell anywhere in the world.
Features
Strategy
- face to face strategic review
- site map creation
- in-depth wireframing of content and screen designs
- keyword research and identification
- competitor review
Design
- customised graphic design targeting identified audience
Technology
- Drupal Content Management System
- Customised theme for POS shop cart system
- integration of content between CMS and shop cart
- standard compliant code
- contact forms
Content
- high level content writing
Support
- training documents
- online training resources
- 1 month free support