Advanced website

We take the Business B through an intensive web strategy process, helping them work out what they really need the website to do for their business.

Consulting businesses tend to have niche audiences with very specific needs, so it’s vital that we know everything we can about this audience – what motivates them, what they’ll be looking for when they come to the site, what will help them make a decision in Business B’s favour.

Thanks to our expertise in web communication, we know Business B needs a living website. They need to provide a large amount of constantly updated information without overwhelming visitors; to adapt their message every time they tender for a new project; to build authority in their industry.

Most of all, they need to provide every piece of information that a potential client needs to make a decision, maintaining a logical flow through a large volume of content.

Here’s what we deliver for Business B: a clean, uncluttered design that reassures clients without distractions; a sophisticated content management system that lets them easily publish, edit and update content while keeping it tidy, structured and searchable; and professional upper-level copywriting and content templates that give consistency and polish to every piece of content they publish.

At around $8000 all-inclusive, Business B only needs to win one tender and their website has already paid for itself!

Strategy

• face to face strategic review
• site map creation
• in-depth wireframing of content and screen designs
• keyword research and identification
• competitor review

Design

• customised graphic design targeting identified audience

Technology

• Drupal content management system
• standards compliant code
• contact forms

Content

• high level content writing
• content templates

Support

• training documents
• online training resources
• 1 month free support