Basic website
Business A, a catering business, gets a custom-designed website with a focused
marketing strategy.
Overview
We take Business A through a streamlined web strategy process, helping them work out how they can compete on the web rather than just “putting up a website”. We help them identify who their customers are, where their web traffic will come from, what words people will use to find them in Google, what other businesses they are competing with, and why customers should choose them instead.
Our of this strategic process, we discover that Business A has two kinds of customer – corporate and individual – and that the two have very different needs.
Our expertise in web communication means we can plan and build a website that delivers information targeted to the needs of individual customers and talks to each audience in its own language. We give Business A expert guidance in writing content that engages these audiences and persuades them to pick up the phone.
Business A ends up with a custom-designed site that reflects its brand while appealing to its target audiences.
For around $4000 – the price of a basic local newspaper campaign – they’ve gained a permanent, flexible marketing tool with far greater focus and geographical reach.
Features
Strategy
- form based strategic review
- site map creation
- keyword research and identification
- competitor review
Design
- customised graphic design targeting identified audience
Technology
- CMS Made Simple content management system
- standards compliant code
- contact forms
Content
- web copy coaching and editing
Support
- training documents
- 1 month free support