Magento E-Commerce

Magento is simply the best ecommerce platform currently available for online shops and stores.

Every major web magazine, online publication and important developer says so. The application is huge in the United States, and is now taking off here. Its a stable, open source (that means free) platform with a dynamic developer community that is constantly improving it.

Magento Market growth

Figure showing growth in Magento as reflected in web searches vs its main competitors

Magento is easy to use

All of Magento’s consumer and management interfaces are very easy to use. Cut out shopper confusion, and make your store management easy!

• Learn about Magento's front end
• Learn about Magento's administrative interface

Magento provides a great user experience.

Cross-sells, up-sells and related items

Magento allows the shop owner to group different products in clever ways to help the consumer relate to your product in natural and intuitive ways. Cross-sells, up-sells and related items help boost your sales and boost the amount of products the customer is being exposed too.

Allow users to tag and review your products

Users can review and tag your products to generate more user interaction on your site, and increase shopper confidence. Aggregate this information into tag clouds and best rated product lists.

Filterable navigation

Filterable navigation lets your customers drill down through several filters to quickly find the products they are looking for. Less shopper frustration means more sales.

As an example: Your customer filters your large product range first by shoes, then a price range, then chosen colour. Instead of tackling 100s of different products, suddenly they only need to choose between 6.

Favourites and product comparisons

Magento helps customers make choices, by remembering their wishlists, or allowing them to directly compare multiple products.

Search Engine Opimisation

Magento supports superior search engine optimisation.

Magento allows you to personally manage each product’s URL, META tags, page title and description. Each category, page and store on the site can be fully controlled. Magento also automatically generate sitemaps or pages with your most popular search terms on them.

Google Base, Google Sitemaps, Google Analytics

All of these services are integrated directly within the system. Google’s search engines are quickly informed of new products or other changes to your catalogue. Google Analytics makes it easy to track sales against traffic through your website.

Magento makes stock and product management easy

Create configurable products

Users can choose and configure their products before adding them to their shop cart. Choose the product’s colour, size or anything else that you can think of. Product price, weight and stock management are all managed by the site.

Mass import/export of product and customer data

Products and stock can be imported directly into the back-end of the website, making management of your stock and catalogue easy. A tool that synchronises Magento with your MYOB bookkeeping is also available.

Mark stock as inactive, or keep them active when sold out

Display your stock as out of stock when you don’t have any left, or set it so that it disappears altogether. Its possible to configure Magento so that customers receive automatic updates when their favourite products come back into stock

Magento makes marketing and promotions easy

Cart/checkout rules

Run special offers and sales campaigns. Offer loyalty schemes and coupon codes. The complex cart and checkout rules allow you near infinite flexibility when offering incentive to your customers to purchase from you, instead of your competitors.

Email marketing

Magento synchronises with MailChimp, making it easy to send out marketing materials to site customers

Magento has the best shopping cart you have ever seen

Easy One page checkout

Magento has a very clean 1 page checkout that manages address information, shipping fees and final payment very efficiently Checkout with multiple shipping addresses Or…. Customers can send their purchases to multiple addresses in a single transaction.

Wrapping and Gift Card Options

Magento offers sophisticate wrapping and gift card options.

Magento is scalable

Magento can support stores with only a few dozen different products, or massive catalogues containing thousands.

Your Magento store can also be easily duplicated, allowing the management of multiple stores from one central admin interface.

Magento = Best Practice

What does all this functionality mean?

A few weeks after launching her new webstore a recent client of ours attended a Sydney conference on E-commerce. She was delighted to discover that her Magento webstore met every one of the key performance benchmarks put forward by the experts.