Web content

A successful website needs great written content, it’s as simple as that. You might have the niftiest design in the world, but unless the words on your site are compelling enough to engage your visitors and turn them into customers, you might as well throw your money away.

Most web design firms expect you to take sole responsibility for creating your written content. That’s not how we think at Acorn. We help you with your content in all kinds of ways. For starters, our web strategy services make sure that before you start writing, you know who you’re writing for and why.

Not a professional writer? Then think about handing the writing over to someone who is. Our in-house web copywriter is an expert at writing content that draws customers in and persuades them gently but firmly to take the action you want them to take, whether that’s buying your product online, visiting your store, or just picking up the phone.

Professional web copywriting involves an extra cost, but it’s the biggest difference between websites that generate business and websites that just sit there looking pretty.

Content services

Web copywriting

Depending on your budget and your preferences, we can write as little or as much as you like. It might be just your most important “flagship” content like your home page and About Us page, or it might be your entire website.

Web copy editing

If you want to write your own web content, we can give it a final polish to make sure the grammar and written expression are up to scratch. One misplaced apostrophe might lose you a customer!

Web content templates

If you frequently need to create the same kind of content (such as product description pages), a content template can help you do it more quickly, easily and effectively. A content template consists of a standard structure that mirrors customer needs and thought processes, and a set of easy-to-follow guidelines for effective writing.

Blog coaching

A blog is a great way to create regular, useful content that both customers and search engines love. If you don’t know where to start, blog coaching from our web copywriter with over seven years’ experience of active blogging will give you all the skills and tools you need to write effective blog posts.