Web content writing
A successful website needs great written content, it’s as simple as that.
Most web design firms expect you to take sole responsibility for creating your written content. That’s not how we think at Acorn. We help you with your content in all kinds of
ways. For starters, our web strategy services make sure that before you start writing, you know who you’re writing for and why.
Not a professional writer? Then think about handing the writing over to someone who is. Our in-house web copywriter is an expert at writing content that gently draws customers in and persuades them to take the action you want them to take.
Professional web copywriting involves an extra cost, but it’s the biggest difference between websites that generate business and websites that just sit there looking pretty.
Content services
Web copywriting
Depending on your budget and your preferences, we can write as little or as much as you like. It might be just your most important “flagship” content like your home page and About Us page, or it might be your entire website.
Web copy editing
If you want to write your own web content, we can give it a final polish to make sure the grammar and written expression are up to scratch. One misplaced apostrophe might lose you a customer!
Web content templates
If you frequently need to create the same kind of content (such as product description pages), a content template can help you do it more quickly, easily and effectively. A
content template consists of a standard structure that mirrors customer needs and thought processes, and a set of easy-to-follow guidelines for effective writing.
Blog coaching
A blog is a great way to create regular, useful content that both customers and search engines love. If you don’t know where to start, blog coaching from our web copywriter
with over seven years’ experience of active blogging will give you all the skills and tools you need to write effective blog posts.
How does something like this become good web writing?
Cut out the fat.
Break it up.
Plug in the keywords.
Add the links.
The call to action.
play next next next next again
Writing content for the world wide web web content is different from writing for brochures, magazines, or other print media. Good web copywriters know what web users need (the reasons they use the web, what they are looking for, and their habits), and how to help them get it. Here's what they do. There are five main elements of effective web writing.
1: Keep it web content short and relevant
First, Most web users don't have a lot of time and are doing several things at once - checking their email, updating their Facebook status, browsing newspaper sites, and maybe even working. Your target audience needs to know you're exactly what they're looking for...right away.
So the best thing to do is to write web content in short, punchy sentences. Write directly to the customer, as if you're talking to one person. And cut out anything that's extraneous, any words or phrases you don't need.
2: Lay it out for people who skim
Second, On the web people tend to skim, and they get intimidated by big, uninterrupted blocks of text. Use signposting methods such as
- short paragraphs,
- subheadings and
- bulleted lists
to break up the page and also to make your readers focus on your main points so that they are unmissable.
3: Use keywords strategically
Third, Although you're mainly writing for people, you have another audience: that audience is search engines. To make search engines such as Google love you, it's necessary to use keywords strategically, in web content but preferably without making your text read awkwardly.
4: Use links in web content to help people navigate
Fourth, well-written Web content should make it easier for people to find their way around a website. Use hyper links liberally, and make sure you always think about what's useful to readers when you decide on a label for them.
Finally, you should always try to 5: Include a call to action
Tell readers what you want them to do next. You'll be quite surprised how often they go ahead and do it.